Digital Marketing Is Trending Course In Online Industry These Days, And Everyone wants to Learn Digital Marketing Because of Its Great Scope in Future And Huge Job opportunities. But are you know That You are Not Only Single Person Who Just Complete Digital Digital Marketing Course. Now These Day’s Digital Marketing Topics Like SEO, SMM, SEM, SMO, Email Marketing.
SEO Interview Questions And Answers
If You Are Doing Seo Course In Digital Marketing After Doing Complete Seo Course Online Or OFFline The Students Question Is What Will be Asked In Interview? And How Can I Shortlisted For The Job?.
Most Of New Students and Newbies Are Asked me This Question many Time That What Will be I asked In Interview and Which are The Most Important Interviews Question And Answers.
Then I will Choose The Best Question For all of you So That You Are Get Short Listed in Job Interviews.
200+ SEO Interview Questions And Answers 2019
So Before Going To Interview Are You Are Fulfill The Following Things And Do You Know All The Concepts Clear about Seo.
These Following Tips Are Best For You To getting Seo Fresher Job.
- Learn Seo Beginners Tutorials Online Or Offline.
- Learn A T Z All About Basic Skills
- For Example. Html, CSS and WordPress, Webmaster, Analytics
- Understand the fundamentals of link building
- Tools For Seo – Semrush, Ahrefs, Google Webmaster, Spyfu Or Alexa, Majestic Seo Tool Much More.
- Understanding of Google Algorithms
- Panda, Penguin, Pigeon, Mobilegeddon, RankBrain
- Promote Yourself
- Creating Your Own Personal Website
- Start applying for jobs
- Personal Projects
So Now Come To The Point if you are Depth Understanding of All Above Things Then Now You Have To Read All The Best Seo Questions and Answers.
1). What do you understand by the term SEO?
SEO stands for Search Engine Optimization. It’s a process in which you try to dominate Google to better rank in SERPs (Search Engine Results Page) by optimizing your website and web pages.
2). Define On-Page SEO
On-Page SEO is what you do on your website to get higher rankings in search. It includes optimizing your content, HTML code, Title and Meta Tags, Image Alt Text, Keyword Density, etc. On-Page is 100% in your control.
Make sure to read this detailed article on on page SEO techniques that will help you know many more interview related terms like dwell time, perfect keyword placement strategy which is highly important in SEO interviews.
3). Define Off-Page SEO
Off-Page SEO is something which you do outside of your website. It includes Link building, Social Media Marketing, Content Marketing which helps you build the overall brand presence of a site in the offline world. Remember, Off-Page SEO is not 100% in your control.
4). What are steps involved while implementing SEO?
Here are some of the steps which you follow:
- Keyword Research
- Competitor Analysis
- Writing Unique Content
- Optimize the content with On-Page SEO practices
- Promote the content via Social Media
- Grab high authority links in a natural manner
- Analyse the reports from an Analytics Tool
5). What is the major difference between On page and Off page SEO?
On-Page SEO is done on your website pages and content. With On-Page SEO you have full control. However, with Off-Page SEO you can’t control everything. Off-Page SEO is something which you do to increase your brand presence outside of your website.
6). Name some of the working techniques for Off Page SEO
- Guest Posting
- Article submission
- Directory Submission
- Infographics Outreach
- Forum Submissions
- Scholarship Link Building
- Competitor Link Analysis
- Press Release Submissions
7). What is Google Sandbox?
Google Sandbox is applied to new websites. It’s when a new website doesn’t see any rankings even if the keyword competition is very low. It doesn’t matter if your content is unique your website will still go through this phase initially.
It also happens when you make so many links in a short period of time. At that point, your website enters the Sandbox mode.
8). What is White Hat SEO?
White Hat SEO is building links in a white label way which is highly aligned with Google terms and conditions.
Some of the techniques include:
- Guest Posting
- Email Outreaching
- Infographics Outreach
9). What is Black Hat SEO?
Black Hat SEO is building links in an illegal way which doesn’t come under the guidelines of Google’s terms and conditions. If done the wrong way your site might get penalized.
Some of the Black Hat SEO Techniques include:
- Link Farming
- PBNs (Private Blog Networks)
- Keyword Stuffing
10). What do you mean by a crawler?
Crawlers are bots that run automatically all over the web to index new content that is available on the web.
- Google Bot
- Yahoo Slurp
11). Which basic tools are required to get started with SEO?
Here are some of the basic tools required to get started with SEO (Note that all these tools are available for FREE):
- Google Webmasters Tool or Search Console – Index web pages and show errors while indexing (It’s more than this)
- Google Keyword Planner – To do Keyword Research
- Google Analytics – To track all the Data
- Google Trends – To track the trends of a particular search term
- Alexa Rank – Shows your website rank all over the world
- Ubersuggest – Keyword Research Tool
12). Are you aware of the latest Rankbrain update? If yes, what is it all about?
RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google to process and understand the search queries better.
13). What is Link Cloaking?
Link Cloaking is a Black Hat SEO Technique to trick the Search Engine Bots. Basically, in Link Cloaking the content presented to the crawlers is different from that presented to the users. The content has multiple pages with almost identical content in it.
14). What is Indexing?
In simple language, Indexing is adding new web pages into Google search.
15). What are SERPs?
SERPs stands for Search Engine Results Page. It is the result shown in Google Search in response to the query searched by the user.
16). What is Google Suggest?
Google Suggest also known as Autocomplete is a function developed by Google to help users complete their query while they are typing in the search bar.
17). What are the limitations of the Title and Meta Tags?
The Title tag should be between 66-70 characters, and Meta Description tag should be between 230-320 characters.
18). What do you understand by Keyword Research?
Keyword Research is done to check the competition of an individual keyword to know the demand or number of searches and competition of keywords.
Types of keywords:
There are total three types of keywords:
– Head Tail Keywords
– Medium Tail Keywords
E.g.: What is SEO
– Long Tail Keywords
E.g.: What is SEO and how to implement it?
19). What is Keyword Difficulty?
Keyword Difficulty is a score which helps you determine whether to rank for this keyword is easy or difficult.
20). What are LSI Keywords?
LSI stands for Latent Semantic Keyword. In a simple manner, you can say LSI keywords are the synonyms of your primary keywords
21). Which are the best tools to do keyword research?
There are several tools to do keyword research here are my some of my favorites:
Free KW research tools:
– Google Keyword Planner
Paid KW Research tools:
22). What are backlinks?
Backlinks are the incoming links to your website from other websites. Backlinks play a vital role in SEO. If your page has good authority backlinks from several big websites, Google will give more importance to your page compared to low authority backlinks page.
23). What is a Do-follow link?
As the name suggests, it tells Google to follow the link and pass all the link juice to the external links. In simple words, Do-follow links are more beneficial compared to a no-follow backlink. Google is more interested in a Do-follow backlink.
24). What is a No-follow link?
No-follow link tells Google not to follow the link and also not to pass the link juice to any external websites. No-follow links have zero to no relevance. However, getting a no-follow link from a very high authoritative website is still helpful.
25). What are the most important ranking factors in Google?
Here are the top three important ranking factors in Google:
- Unique Content
- High Authority Backlinks
26). What is a Canonical URL?
Canonical URLs helps prevent duplication on the web. For example, if you have two web pages with similar content and you want Google to index the page with the best content. You then apply a “rel=canonical” tag to that page meaning Google now will give priority to the Canonical tag page and ignore the rest. This will eventually help eliminate the duplication on the web.
27). What are Meta Descriptions?
Meta Descriptions are HTML Attributes which are shown right below the URL in SERPs. Meta Descriptions can be 230-320 characters long. It shows what the webpage is all about and also helps in increasing the Click Through Rate (CTR) if done correctly.
28). What do you understand by SEO Friendly URLs?
SEO Friendly URLs are simple to understand and are short in size.
www.Example.com/short-url (Short URL)
www.Example.com/this-is-a-example-of-a-short-url?p=223 (Long and Dynamic URL)
Short URLs are easy to understand and naturally given more weight by Google.
29). What is an SSL Certificate and why is it important?
SSL stands for Secure Sockets Layer. Any computer can see your important credential information like Credit Card numbers, phone numbers, and passwords. To prevent this, we need an SSL Certificate. With SSL Certificate all this information is hidden and is no more readable by the computer.
After installing an SSL certificate, you’ll see a lock with https:// protocol right at the beginning of your domain name.
30). What is Link Velocity?
The term Link Velocity means how often other websites are linking back to your site. In other words, it’s the rate at which your backlink profile is growing over a period of time.
31). What do you understand by the term SEO Audit?
As SEO Audit deals with the overall health of your website. It checks the On-Page and Off-Page SEO metrics and helps you analyze how you can perform better in SERPs visibility.
32). What is Guest Posting and how to do it?
Guest Posting is writing a blog/article for other websites and getting a link back to your website. Guest Posting is done via sending out emails and asking for permission to Guest Blog on any high-quality website. This whole process is mainly done to acquire links
33). What do you understand by Internal Linking?
As the name suggests, an Internal link is a link that goes from one page to another page internally on a website. Proper Internal linking helps in the overall navigation of your website and which in turn reduces the Bounce Rate.
34). What is Robots.txt?
Robots.txt is a file which helps communicate with Search Engine crawlers about the web pages which you don’t want them to read and visit.
Let’s understand it better with an example:
If you want to block your category page, just put the following code:
If you want to block your tags, just put the following code:
35). What is an XML Sitemap?
XML Sitemap helps Google find and crawl all pages that are essential on your website. An XML Sitemap is a roadmap to all important pages of your website.
36). What are 404 errors?
404 Error is an HTTP status code that means the webpage is no longer available or is not active on your website.
If the search engine crawls such 404 web pages frequently, chances are you might see a rankings drop on your website.
37). What is a 301 redirect?
301 Redirect is a permanent redirect which almost passes 99.99% link juice to the new redirected page.
When you change the page URL that’s when you redirect the old URL to a new URL with a 301 redirect.
38). What is Image Alt Text?
Google bots are unable to understand images that is why we use Image Alt Text to help Google understand the context of the image.
It’s an On-Page SEO metric and if done correctly can boost your Image SEO rankings.
39). What is Domain Authority?
Domain Authority is a search ranking factor developed by Moz which calculates the overall authority of a domain between 0-100. The higher the authority of a domain the more it’s likely to rank better in SERPs.
40). What is Page Authority?
Page Authority is a Page Ranking factor again developed by Moz which calculates the overall authority of a page between 0-100. The higher the authority of the page the more it’s likely to rank better in SERPs.
41). What do you understand by Trust Flow?
Trust Flow (TF) is similar to Domain Authority (DA), but it’s developed by a different company named Majestic. It states the overall Trust of a domain that Google holds for that particular domain from 0-100.
42). What is Citation Flow?
Citation Flow (CF) measures the link equity or “power” the website or link carries. The score is measured between 0-100.
Citation Flow by Majestic
43). What is Google Analytics?
Google Analytics is a product by Google which was launched back in 2005 and is used to churn out a lot of data like tracking real-time visitors on your website, where the traffic is coming from, number of user sessions, bounce rate, etc.
44). What is Social Bookmarking?
Social Bookmarking is a form of an Off-Page SEO technique. It’s a simple and easy way to get highly relevant traffic.
In simple words, it’s similar to bookmarks you keep in your browser. Social Bookmarking websites are bookmarks which you keep on the web online publicly so that anyone can read it.
Examples of Social Bookmarking websites are:
45). What do you understand by the term Directory Submission?
Directory Submissions are websites where you submit your website URL and acquire free backlinks back to your blog.
There are several business directories and niche directories where you can submit the URL. However, in 2018 I don’t highly recommend you to go with Directory Submissions as they are no more effective.
46). Does Blog Commenting still help? Yes or no. Justify your answer?
Yes, Blog Commenting still help to get highly relevant traffic only if it’s done right. Commenting just for the sake of acquiring backlinks won’t help. However, if you are genuinely commenting on a website with a clean intention than yes blog commenting will help get you targeted traffic.
Blog Commenting should be done with care and relevance to get the maximum out of it.
47). What is Penguin?
Penguin is an Algorithm launched by Google in April 2012 to penalize the sites which are spamming the search engines by buying backlinks in bulk from various platforms.
48). What is Panda?
Panda is an Algorithm launched by Google in February 2011 to devalue low quality and thin websites. In other words, websites with just 300-500 words content are difficult to rank after the Google Panda update. You need to provide strong and thorough content to rank better.
49). What is Hummingbird?
Google Hummingbird algorithm was launched to understand the context of a users search queries. Gone are the days when you can rank websites with just a single keyword. Now after the Hummingbird update, you need to use a variation of LSI Keywords to overcome the Google Hummingbird Algorithm.
50). What is Google Pigeon Update?
The Pigeon Algorithm was launched in July 2014. The role of this Google algorithm update is to give better local search results. This algorithm will also affect local map listings to give precise results to the users.
Most Important Seo Interview Questions
isSEO and List its types?
- What is Link
- Describe Alexa Rank in SEO?
- Explain 301 Redirect and when would you use it?
- List some advantages of link building in
- Differentiate between Dofollow and Nofollow?
- What is Canonical URL?
- What is the long tail keywords?
- What are
- What is a No-Follow link?
- What is a Do-Follow
- List Types of SEO?
- What is On Page and Off Page Optimization?
- What do you mean by Page Rank or PR?
- What is an
in boundand out boundLink?
- Why backlinks are important in SEO
- What are
bestways of getting a real backlinksto your site?
- How many types of Meta Tags are there in SEO and what are their characters limits?
- What is Google Sandbox?
- What are the character limitations of title and description tags?
- Explain Cross-linking and its functions in
- What is Cloaking?
- What are the steps would you follow to optimize a website?
- What is Keyword Density?
- What is HTML Sitemap?
- What is XML Sitemap?
- Explain what is SERP?
- Explain Link Baiting.
- What is the difference between SEO and SEM?
- What is Rank brain in SEO?
So All Above Questions and Answers If you Need to Know Which Are The Most 200+ Important
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questions and answers.
I hope you loved this detailed guide covering all the important SEO Questions
Your hard luck will sincerely pay off. You have the talent and blessings from God. Believe in your
dreams and let your spirits show. For your new job interview and more…
I pray that you stay calm and confident throughout your job interview. If you do this, which I know
you can, I believe you’ll crack the interview and get the job. Good luck, dear friend.
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